The Ink Society Online Identity Redesign

We partnered with The Ink Society Tattoo Collective, a premium tattoo and piercing studio in Jenison, MI, to fully redesign their online identity and booking flow. The goal was to reflect the studio's upscale, vintage-inspired aesthetic while improving lead capture, appointment scheduling, and social visibility.

The project began with a brand refresh—custom typography, gold-accented design elements, and decorative filigree details were introduced to elevate their digital presence. We then developed a responsive website with clearly defined user flows: new visitors are guided to browse artist portfolios, view piercing options, and book directly through the integrated scheduling system.

Additional implementations included:

Local SEO optimization (maps, citations, metadata)

Scroll-activated animations and interactive sections

On-page social proof and testimonials

Conversion-focused CTAs tied to booking funnels

A cohesive brand tone applied across Instagram, TikTok, and Meta Ads

Our work helped position The Ink Society as a standout boutique studio in the area, boosting traffic and increasing appointment inquiries shortly after launch.