Creator-Led B2B Campaign for Employee

Creator-Led B2B Campaign for Employee Transportation Transleles needed a campaign capable of speaking to companies already evaluating employee transportation providers. The audience was not the passenger, but the professional responsible for making the operation work: HR, Facilities, Operations and Procurement.

I developed an intent-first creative direction built around a simple reframe: the company is not hiring only a vehicle — it is hiring a recurring operation. The campaign therefore moved beyond generic fleet and comfort claims to address routes, shifts, pickup points, capacity and passenger volume.

My role covered audience framing, hook development, copywriting, art direction, character direction, canonical coach design, visual continuity, storyboard development and AI-assisted production planning.

The result is a production-ready short-form campaign system for Meta Reels and Stories, including a master concept, hook variations, character sheet, shot plan and platform adaptations.