Back in mid-2020, I helped a small team build and launch a new service offering to remove the guesswork for textured hair care routines.

Backed up by personal experience and customer feedback gathered by the founder, the website enabled prospective customers to signup for the service and ease sessions with expert hair coaches.

Over the course of 6 months, we designed, built and tested a few iterations to reach a simple and viable product to complement the service.

This progressive web app was built using Typescript flavoured React on NextJS, with Sass for styling and connected to a Laravel based REST API. To manage the content, product catalogue and support customer journeys a custom admin area was also included.