Illustrations for Loungewear and PJ's

Dan Selvag

Fashion Designer
Graphic Designer
Illustrator
Adobe Illustrator
Adobe Photoshop
Procreate

Process

My process starts with sketching out the client's ideas using Procreate. After the client decides on a concept, I continue by creating the design and vectorizing the ideas in Adobe Illustrator. I then start creating patterns from the vectors, making sure they repeat beautifully across a large canvas.
Repeating pattern for a set of pajamas featuring a winter scene and Christmas theme.
Repeating pattern for a set of pajamas featuring a winter scene and Christmas theme.
Pattern featuring colorful sailboats at sea.
Pattern featuring colorful sailboats at sea.
Christmas tree ornament illustrations in a repeating pattern.
Christmas tree ornament illustrations in a repeating pattern.

Challenges

As always with repeating patterns, making them appear seamless at a large canvas takes a lot of work. This is to avoid obvious repetitions and keep the designs fresh and interesting.

Final Products & Applications

For this client I have created many repeating patterns. I'm only showcasing some of them in this portfolio. The patterns have successfully been printed and sold in the thousands. Some of apparel include pajamas, loungewear, ponchos, onesies, suits and socks.
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