Trippy Cat Brewing Co.

Stemming a March Mock-Up 2022 design challenge. The task was to create a can label concept.

For this project, my goal was to infuse a sense of fun, vibrant colors, and playful spirit. I conceived a label design for a fictional brewery named "The Trippy Cat Brewing Co.," drawing inspiration from the 70s era. To capture that essence, I developed a set of three labels.

My creative journey commenced with sketches, followed by the meticulous construction of the logo in Illustrator. Subsequently, I delved into experimenting with colors and textures until I struck the perfect chord. Three distinct flavors emerged: "American Sour - Far Out Dude," "American IPA - Flower Power," and "American Lager - Peace Out." With the labels ready, I brought them to life through Adobe Photoshop mock-ups.