The client sought an efficient content creation and marketing solution to enhance their LinkedIn presence and boost engagement with targeted posts. They required a streamlined system to gather articles or blogs, rewrite them using Generative AI, and generate custom images based on summaries, making posts more visually appealing and engaging. The client also wanted the ability for team members to manage content collaboratively, create marketing-oriented posts, and directly publish to LinkedIn—all within one platform. The ultimate goal was to create a scalable, automated process that maximized reach and engagement on LinkedIn.

To meet these needs, we developed a custom web application using Bubble.io, designed to integrate content creation, AI-powered rewriting, and direct publishing for LinkedIn marketing. The application allowed team members to create and manage user accounts, input articles, and blogs, and then leverage AWS Lambda and API Gateway to retrieve and process META information, capturing key elements like titles, summaries, and publication details essential for crafting targeted LinkedIn posts.

With OpenAI’s Generative AI, the application could rewrite articles in a concise, engaging style tailored for LinkedIn’s professional audience. Additionally, the platform provided the functionality to generate eye-catching images based on the article summaries, adding a visual dimension to the posts that aligned with marketing best practices. Once content and visuals were finalized, users could post directly to LinkedIn from within the app, allowing for a seamless workflow that enhanced the speed and efficiency of content marketing.

• Bubble.io: For building the custom web application with user account management and collaborative tools.

• AWS Lambda: For processing and scraping metadata from article URLs to generate targeted, engaging content.

• API Gateway: To securely connect the scraping functions and deliver structured data ready for Generative AI processing.

• OpenAI: For rewriting articles, generating summaries, and crafting marketing-oriented content that resonates with LinkedIn audiences.

• DALL-E 2: For generating Linkedin post images based on the summary of the articles

This solution offered additional marketing advantages beyond the core functionality. With the ability to pre-schedule and manage multiple posts in advance, the client’s team could plan LinkedIn content for specific marketing campaigns and objectives. The automated summarization and rewriting process not only kept content fresh and relevant but also ensured alignment with the client’s brand voice and marketing goals.

The all-in-one platform also allowed the team to centralize their content marketing efforts, reducing the time spent switching between tools and enabling easy tracking of post engagement and audience response. This comprehensive view of the content creation pipeline provided better oversight and alignment with the client’s overall marketing strategy, giving them an edge in maintaining a consistent, impactful LinkedIn presence.

This case study demonstrates the effectiveness of a unified content creation and marketing solution. The custom web application streamlined LinkedIn marketing workflows by integrating AI-powered rewriting, visual content generation, and direct posting capabilities. This approach not only saved the client valuable time but also amplified engagement, providing a scalable, efficient way to manage LinkedIn content while meeting key marketing objectives. By combining automation with targeted content creation, the client gained a robust, versatile tool to enhance their digital marketing efforts and strengthen their brand presence on LinkedIn.