Introducing Trick & Treats π β An interactive, gamified geolocation mobile discovery adventure.
Traditional promotional campaigns struggle to turn digital interest into physical foot traffic. Trick & Treats was designed as an immersive location-based treasure hunt that encourages users to explore their cities and visit local merchants.
Players can:
β Explore interactive live maps populated with nearby spooky surprise spots
β Walk real-world routes to collect digital treats using GPS proximity triggers
β Level up their personal Candy Stash and track milestone progress
β Unlock exclusive merchant coupons, freebies, and local shopping rewards
β Experience responsive Halloween-themed visual sound effects and animations
Behind the Scenes:
Built with React Native and Expo, utilizing Apple MapKit and Google Maps SDKs for precise coordinate tracking with low battery impact. Implemented custom vector map markers, fluid progress bars, and localized push alerts when users enter partner geofences.
The app achieved high holiday engagement, driving measurable foot traffic to local businesses through fun gamification.
Introducing Trick & Treats π β An interactive, gamified geolocation mobile discovery adventure.
Traditional promotional campaigns struggle to turn digital i...