Enhancing User Engagement with Persuasive Copywriting
Hayden Goldbeck
Rewrote and updated health articles and clinical pages during a Drupal site migration. This involved researching health topics and making informed decisions on what information should be included on each page, based on what patients are searching for.
I also designed and proposed new layouts for these pages, and QA tested the site for accessibility prior to launch.
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Posted Oct 17, 2023
Redesigned and wrote persuasive copy for landing pages based on researching what patients expect when searching for conditions and treatments.
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