Exponent Website

The Challenge: Following a comprehensive update to our brand language, a pivotal redesign of our website was required to align with the new guidelines. Previously featuring a dark mode interface, the site needed a transformation to cater to a broader audience, making it more accessible and visually appealing for general consumption. Additionally, there was a crucial need to shift user perception and firmly establish our identity as a leading energy company. This involved not only highlighting our core offerings but also effectively showcasing our three main products, which were previously not well recognized by our customers. Further challenges included the need to elucidate the applications of our technology and provide a deeper insight into the innovative technology we employ.