Landing page concept for Numa, an AI personal finance platform. Designed in Figma with a painterly blue art direction and interactive savings data that makes the numbers feel real from the first scroll.
Numa is a fictional AI personal finance platform we used to explore one question: what does a finance product look like when it stops feeling like a spreadsheet?
Most finance apps are either too sterile or too busy. Clean charts, cold blues, and nothing you actually feel.
We built the page around one idea: money should feel tangible.
The hero pairs a Gelasio with a textured, painterly blue visual. On top of it sits a savings card you can explore. Hover a month and the total, the change from last month, and the timeline all move together.
The result feels less like a dashboard and more like a quiet check-in.
If your product deals with numbers people worry about, your design should make them lighter, not louder.
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