Magic Parc: Identity & Experience for a Fantasy Park

Magic Parc Rasnov is the largest fantasy-themed park for children, located in Romania - nested in the heart of the mountains beneath the historic Rasnov Citadel.

With over 120,000 visitors annually Magic Parc has become a landmark destination for families across the country and beyond.

But this is more than a theme park. It's a place where children live stories, meet characters, take part in quests and discover a world built around symbols, choices and missions.

Every area, activity, and attraction is crafted to spark imagination, curiosity and a deep sense of belonging.

Magic Parc offers a one-of-a-kind experience: blending play, education, emotion and escape in a spectacular natural setting.

The park is now undergoing a full identity transformation - shifting from a place to visit into a world to explore.

A coherent narrative universe, where every child becomes a hero in the making.

The Heroes Symbol is used in visual compositions that emphasize the narrative and initiatory nature of the Magic Parc experience. It appears in the extended Coat of Arms alongside the MP initials and the flame-crown symbol, adding depth and heraldic balance.

It is also featured in the versatile logo, where the MP initials are styled as if hand-drawn by a child, highlighting the playful and imaginative spirit of the brand.

Each child that comes in the park gets allocated to a particular house based on his personality, offering him access to various merchandise collections and personalized challenges. We'll explore this into the next case study.