Knitty Chic Bags is a sustainable fashion brand that specializes in handcrafted knitted bags. The project involved a comprehensive approach to eCommerce marketing, web design, and copy editing to create a seamless online shopping experience.

To design and develop an engaging and user-friendly eCommerce website for Knitty Chic Bags that highlights their unique products and values of sustainability and artisan support.

eCommerce Marketing:

Developed and executed marketing strategies to increase online visibility and drive sales.

Managed Google Ads and Facebook Ads campaigns to target relevant audiences effectively.

Utilized SEO best practices to improve search engine rankings and organic traffic.

Web Design:

Designed a visually appealing and intuitive website using Shopify.

Ensured a responsive design for optimal performance on all devices.

Created a cohesive brand aesthetic that reflects the company’s dedication to sustainable fashion.

Copy Editing:

Crafted compelling product descriptions and website content.

Highlighted the unique features and benefits of each product.

Maintained a consistent and engaging tone of voice across all content.

Increased Traffic and Sales:

Successfully increased website traffic by 90% through targeted ad campaigns and improved SEO.

Boosted online sales by 110% within the first three months of launch.

Enhanced User Experience:

Created an easy-to-navigate website that improved customer satisfaction and reduced bounce rates.

Developed a mobile-friendly design that catered to the growing number of mobile shoppers.

Brand Visibility and Engagement:

Strengthened brand presence on social media platforms through effective content and ad strategies.

Fostered customer engagement and loyalty through compelling storytelling and community-building efforts.

Working on the Knitty Chic Bags project allowed me to leverage my skills in eCommerce marketing, web design, and copy editing to create a successful and engaging online store. The project not only met the client’s objectives but also provided valuable insights into the intricacies of sustainable fashion marketing.