Info-Product Coach — Minimalist VSL Design & Motion
Ivan B
What I Delivered
A complete black-and-white VSL visual system
Typography, spacing, composition, and motion rules established before production
Multiple creative directions exploring different approaches to type, movement, and pacing
Side-by-side concept exploration to identify the strongest direction
Conversion-focused visual sequencing around the script’s key arguments
Purposeful use of negative space and one-idea-per-frame compositions
Detailed typography refinement including kerning, scale, hierarchy, and timing
Restrained transitions designed to give individual statements more weight
Final pacing refinement down to the pauses and silence between key beats
A polished final VSL balancing design credibility with sales intent
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Posted Jun 2, 2026
Designed a minimalist black-and-white VSL where typography, negative space, and precise motion turn restraint into a conversion tool.
