SlopeBound

UI/UX Branding

2024: A branding project for an extreme sports identity. With the website, you can find events that are happening, find travel destinations, and buy branded merchandise. This showcases visual design through a website format.

I wanted to make a visual identity that is purely my own creation. I drew inspiration from how RedBull goes about their identity and wanted to do something more along the lines of travel and snow sports niche with a focus on intermediate riders.

I ended up going with and making SlopeBound: with merchandise and a website to go along with it. The mascot is a Jackalope named Reed, used in promotional materials and merch. The website reflects brand identity and colors.

SlopeBound Logo Animation - YouTube Tap to unmute

SlopeBound Logo Animation Luke Giles • Digital Creative

Luke Giles • Digital Creative 2 subscribers 0:04 Time elapsed 4 seconds/0:06 Time duration 6 seconds

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