I used content marketing to increase sales

I worked with a beauty & skincare retail store to boost their sales.

After doing a deep analysis of the business and understanding who their target audience is I mapped out gaps in their marketing strategy and came up with a new approach to boost sales; I created a series where I exploited each frustration, fear, and desire the audience has when it comes to beauty and skincare and I used it to influence them to buy from this beauty & skincare store.

This campaign ran for 3 months and resulted in a 2x increase in sales and a 75% increase in customers.