Packaging Case Study - BIRA 91

Pacakging case study- BIRA 91

SCOPE

Bira 91 aspires to bring flavorful beers to the new world. It is a Refreshingly modern beer, imagined in India with the effect of unleashing your inner self - that playful, friendly, smart & slightly odd creature that is inside all of us. BIRA offers varied category of beer that has different ingredients and palette.

PROJECT BRIEF

In this project we came up with new look for the beer cans of BIRA. Redesign was done for categories that are on shelf year round. The idea was to keep the essence of the flavors intact while reinterpreting the look of the cans. The logo and mascot were to be used. This is a case study project based on research and findings about BIRA 91.

EXECUTION

The project outcome was six different labels for the respective cans of BIRA Gold, BIRA Blonde Summer Lager, BIRA White, BIRA Light, BIRA Boom Super Strong and BIRA Rise. The color palette used is cheerful, refreshing and energetic keeping it in alignment to the identity of BIRA. BIRA monkey and the Logo have been used to achieve consistency in the design. 

BIRA BOOM

Based on the popular and highly drinkable Munich Helles style, Boom is an explosion of flavor. Malt-forward, this beer using a combination of two-row and caramel malts along with rice to give it a whisper of sweetness with a crisp body. Balancing the malts, is the abundant freshness of noble hops giving it a hint of bitterness. A strong beer with big flavor, this beer is a crowd pleaser for any occasion. The design is inspired by the euphoric trance of music. Movement with beats, fluidity, and a blast of different flavors are quintessential to the design language adopted.

BIRA GOLD

Wheat is gold. Our take on the Weizenbock style, this strong wheat ale is brewed with choicest golden wheat from India, and caramel malts from Europe giving it a hint of honey sweetness with a toasted malty flavor. Noble hops give the beer a distinct hop bitterness, nicely balancing the sweetness. Top- fermented and brewed with an ale yeast, this flavorful beer has a rich and creamy foam giving it a smooth finish. The design stays true to this magic ingredient and celebrates wheat as it is.

BIRA LIGHT

With under 80 calories and only 3g per 300ml, this guilt free lager has a Light taste with a piney hop aroma. The design celebrates the source of direction just as a lighthouse helps lost ships find home, so does BIRA Light.  It ends your quest for the perfect taste with its clean and refreshing palette. 

BIRA RISE

Bira 91 Rise, is a premium Rice Lager in the Asian tradition. Elevated with local rice from India, the beer is dry, light on the palate and has a brilliant sparkle. At less than 8% ABV, this refreshing thirst quencher is hopped with Sorachi Ace hops from Japan, which give the beer its unique and pleasing subtle lemon citrus aromas. The design celebrates rice fields that have a long tradition in our awake. 

BIRA WHITE

A deliciously different wheat beer, Bira 91 White is based on the traditional Belgian-style wheat ales. More flavorful than traditional wheat beers, this beer is brewed with premium Indian wheat malt, and flavored with orange peels from Latin America and Indian coriander seeds, giving it a hint of sweetness, tart citrus flavors and a spicy finish. True to its flavor the design celebrates the perfect balance of ingredients.

BIRA BLONDE

Our take on the classic lager, Blonde is crisp and refreshing. The perfect thirst quencher, this beer is meant to put you in the summer state of mind, no matter the season. A no-nonsense beer style, this beer is made with noble hops from Germany, giving it refreshing piney aromas and a medium-bitter finish. The beer pours a clean, clear, sparkling gold in the glass and is dry on the palate, making it super easy to drink, especially when you want to go back to a simpler time. The design portrays summer vibes. It brings forth bright, happy state of mind that one immerses into with the flavors of this beer.