I've found myself really zeroing

I've found myself really zeroing in on the first few seconds of a website lately.

It’s not about fancy animations, the colour scheme, or whether it looks super trendy.

My main question is always: 𝐂𝐚𝐧 𝐈 𝐠𝐫𝐚𝐬𝐩 𝐰𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐝𝐨𝐞𝐬 𝐫𝐢𝐠𝐡𝐭 𝐚𝐰𝐚𝐲?

If I have to scroll down to get it, that’s a red flag for me.

That initial section of a homepage really has a lot on its shoulders. It needs to give me enough of a clue about who they serve, what they offer, and why I should even bother sticking around.

Everything else can fill in the blanks later.

That first glimpse just needs to pique my interest enough to make me want to see more.

So yeah, that's a big part of how I judge a homepage.

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞. 𝐒𝐞𝐫𝐢𝐨𝐮𝐬𝐥𝐲, 𝐩𝐚𝐲 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐭𝐨 𝐢𝐭.