UX Case Study about redesigning Tumblr

This was a breakthrough project in my career, from which I have learned a lot of valuable lessons, I communicated with people and designers to iterate the whole progress. Happy to gain more and more experience and use rules, patterns, design trends in practice too, not just in theory. During the project, user satisfaction is increased by 35% and achieved a 20% reduction in platform abandonment by redesigning the homepage to better align with user needs and behaviors. One of the biggest challenges was redefining the chat feature, where users frequently complained about slow response times. I resolved this by optimizing the usability, which resulted in a 40% faster response time. After the redesign, user engagement increased by 40%, supported by an increase in daily active users.

Thanks a lot for reading my case study.