MorningStar Farms Backs Vegan Landlord

Audrey Molnar

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One Green Planet
As the popularity of plant-based eating continues to rise, so does the potential for the development of vegan living spaces. One landlord in New York City, Michal Arieh Lerer, has made a unique request to the residents of his building: no meat consumption. With approximately 622 vegans per one million people, New York ranks among the top five U.S. states with the highest number of vegans.
Lerer’s request has sparked a range of responses, from joy and confusion to outrage. Living in the same building, Lerer simply explains that he does not want to smell the aroma of cooking meat. Amidst the media frenzy surrounding this unusual request, MorningStar Farms, a 48-year-old plant-based company, has decided to venture into the real estate industry, starting with this particular apartment building. For two fortunate and willing tenants, MorningStar Farms is offering to cover one month’s rent if they choose to move into the two meat-free apartments. As an added bonus, these lucky individuals will also receive a year’s supply of MorningStar’s vegan products.
The potential rise of vegan apartment buildings represents a positive shift towards a more sustainable and compassionate lifestyle. These innovative living spaces could cater to individuals who prioritize ethical choices and seek to live in harmony with the environment. By promoting cruelty-free living, these buildings also contribute to a significant reduction in the carbon footprint associated with animal agriculture. Furthermore, vegan apartment buildings encourage residents to adopt plant-based diets, leading to improved personal health and well-being. Ultimately, the emergence of vegan apartment buildings signifies a progressive step towards a more compassionate and environmentally conscious future. With major companies like MorningStar supporting this movement, the realization of vegan living spaces may be closer than we think.
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