Maria's Beauty Salon

The branding project for Maria's Beauty Salon aimed to develop a brand identity that seamlessly aligned with the salon's existing customer base. The objective was to create a brand that served as a true embodiment of the owner's unique personality and preferences. The chosen color palette, illustration style, and photographic approach were meticulously crafted to harmonize with the salon's distinct aesthetic.

By incorporating natural and botanical prints throughout the brand, a tranquil, nurturing, and soothing ambiance was skillfully conveyed. This deliberate choice evokes a sense of serenity and gentleness, reinforcing the salon's commitment to providing a calming and rejuvenating experience for its clientele.

Project details: Logo design, branding, social media, branded collateral