Payable brand identity

Working directly with the Payable founder and team, we created a product-first, cohesive, design direction for the brand. We identified where Payable could stand out and created a flexible design system that would separate Payable from its competitors as they build and launch their product.

Companies are moving  and managing their money in old antiquated ways. Payable exists to stop that – to make payment operations faster, easier and more joyful. By using Payable’s API and Mission Control (the dashboard) money movers in Fintech will be able to break free from their spreadsheets forever and never look back.

Develop a cohesive logo, colour palette combined with typography that represents Payable’s mission to the world.

A logo that sets Payable apart and stands out

A symbol that represents Payable

Colour palette and type that works across product and marketing

Reflect the company character