Client: Tevaplanter - New York, USA Contract Length: 3 Months Project Overview

Tevaplanter is an innovative product featuring a self-watering planter pot. Successfully funded on Kickstarter, Tevaplanter is now sold worldwide. In this project, my responsibility was to enhance the website’s conversion rate through CRO (Conversion Rate Optimization) analysis.

In this phase, I conducted a thorough CRO analysis using a comprehensive checklist. The key steps included:

User Behavior Analysis: Utilizing tools like Google Analytics and heatmaps to understand user interactions and identify drop-off points.

A/B Testing: Running A/B tests on various website elements such as call-to-action buttons, product pages, and checkout processes to determine the most effective designs.

Customer Feedback: Collecting and analyzing customer feedback to identify pain points and areas for improvement.

Competitor Analysis: Reviewing competitor websites to understand industry standards and identify potential improvements

The revamped website led to a significant increase in conversions, with sales improving by up to 80%. Additionally, we maintained and engaged our current market by designing over 100 newsletter templates. These newsletters featured interesting promotions, tips, and trivia about maintaining plants with Tevaplanter, further enhancing customer satisfaction and retention.