Essential Sea Moss: E-commerce & SEO for a Wellness Brand
Muhammad Hammad Kothari
Essential Sea Moss: E-commerce Build & SEO Growth for a Wellness Brand
Client: Essential Sea Moss
Agency: SkyGuru
Industry: E-commerce · Wellness · Natural Products
Services: Digital Marketing · E-commerce Website · Content Strategy · SEO
Essential Sea Moss sells sea moss gels, capsules, gummies and skincare online. SkyGuru built the brand’s Shopify store and runs its SEO, helping it show up for the questions customers search before they buy.
The Challenge
Many product formats and an audience new to sea moss meant the store had to be easy to browse and easy to find on Google.
What We Built
*A storefront organised by product type, with reviews and FAQs built into the path to purchase.*
The SEO System
*Guides written around real buyer questions, each ranking on Google.*
*21 keyword-targeted guest posts over three months.*
The Results
*Organic clicks and impressions, last 28 days vs previous 28 days.*
*age-one rankings for brand and buyer-question keywords.*
*Search Console and Semrush results, April 2026.*
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Posted Oct 12, 2026
Built a Shopify store and SEO system for a wellness brand: 21 guest posts, and #1 Google rankings drove a 10% lift in organic clicks in 28 days.
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