Objective: To design a user-centred finance landing page that provides visitors with a clean, minimalistic, and informative experience, ultimately encouraging engagement and conversions.
Key Requirements:
User-Centered Design: Develop a landing page with a strong focus on user needs, ensuring easy navigation and a clear information hierarchy.
Clean and Minimalistic Design: Create a clutter-free and visually appealing design that aligns with modern design trends, promoting readability and visual harmony.
Content Strategy: Collaborate with the client to curate and organize financial content effectively, providing valuable insights without overwhelming users.
Responsive Design: Ensure full responsiveness across devices (desktop, tablet, and mobile) to cater to a diverse audience.
Clear CTAs: Implement clear and persuasive calls to action (CTAs) that guide visitors toward desired actions, such as signing up for financial resources or contacting the client.
Visual Elements: Utilize visuals sparingly and purposefully, enhancing the content and user experience.