Digital Marketing Management

I supported a Lighting Contractor with their online webinars, driving new and existing business to book CPDs and getting conversions to their website to specify lighting on multi-million pound projects via an array of organic marketing strategies.

The role included:

Creating email marketing campaigns to an email list of 10,000 subscribers

Social media strategy, including the creation of assets, copywriting and reporting

Managing the company website and SEO strategy

Google Analytics reporting

Briefing agencies and general customer support on enquiries where appropriate