Digital Marketing Management
Phyllis Barter
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Posted Jul 20, 2023
Digital marketing support for a Lighting Contractor. Driving customers to book online digital events and specify lighting for the workplace design industry.
I supported a Lighting Contractor with their online webinars, driving new and existing business to book CPDs and getting conversions to their website to specify lighting on multi-million pound projects via an array of organic marketing strategies.
The role included:
Creating email marketing campaigns to an email list of 10,000 subscribers
Social media strategy, including the creation of assets, copywriting and reporting
Managing the company website and SEO strategy
Google Analytics reporting
Briefing agencies and general customer support on enquiries where appropriate