Poggio Ai Santi is a picturesque estate nestled in the heart of Tuscany, Italy, renowned for its stunning landscapes and luxurious accommodations. Set amidst rolling hills and lush vineyards, the estate offers a serene escape, combining rustic charm with modern amenities. The property features beautifully appointed rooms and suites, each designed to provide comfort and elegance while showcasing the region’s natural beauty.

Guests can indulge in a variety of activities, including wine tasting tours, cooking classes, and guided hikes through the breathtaking countryside. The estate’s restaurant serves exquisite Tuscan cuisine, crafted with locally sourced ingredients and paired with exceptional wines from the surrounding vineyards.

Poggio Ai Santi is also an ideal venue for weddings, events, and retreats, offering customizable packages and dedicated event planning services. With its idyllic setting, warm hospitality, and a range of experiences, Poggio Ai Santi promises an unforgettable getaway for travelers seeking relaxation and a taste of authentic Italian culture.

During my time at The Consultancy Group, I had the opportunity to work on this project. As the Project Manager and Social Media Manager, I was responsible for of creating a Paid Ads Strategy and managing the Social Media Campaign on META. The objective was to gain more booking for a 3 months period.

I spearheaded targeted paid advertising campaigns on Instagram and Facebook to elevate the estate’s online visibility and drive bookings. By crafting engaging ad creatives that highlighted the estate’s stunning landscapes, luxurious accommodations, and unique experiences, I successfully captured the attention of potential guests.

I developed strategic ad placements, leveraging demographic and interest-based targeting to reach audiences seeking serene getaways in Tuscany. My approach included continuous monitoring and optimization of campaign performance, ensuring maximum return on investment. As a result, we saw significant increases in engagement rates and inquiries, positioning Poggio Ai Santi as a top choice for travelers looking to immerse themselves in the beauty and culture of Italy.

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