It hurts. I know this is a weird reason to love a mat, but when I say hurts, I mean it #hurtssogood (which is their motto at Pranamat). Trust me when I say, if you give it about 10 minutes, your body will immediately begin to relax. The lotus flowers apply pressure to specific areas to relieve stress and tension, and I notice any pinched nerve sensations gone within minutes. When I am done with my Pranamat session, I feel like I had the most relaxing massage. I have truthfully, nearly fallen asleep on it. I did not have this experience with the Amazon one I tried on Amazon.