Storytelling-Driven Instagram Campaign for House of Brown Wine by N'jeri AgyemanStorytelling-Driven Instagram Campaign for House of Brown Wine by N'jeri Agyeman

Storytelling-Driven Instagram Campaign for House of Brown Wine

N'jeri Agyeman

N'jeri Agyeman

I led and produced this storytelling-driven Instagram campaign to help House of Brown Wine deepen its brand identity and connect with new audiences. I wrote and performed the voiceover script, directed the full shoot, hired the models, and oversaw all creative elements from concept to final cut.
This reel set the tone for future visual storytelling across the brand’s social channels and helped shape House of Brown’s presence as an intentional, lifestyle-driven wine brand rooted in legacy and belonging.
Creative Roles:
Voiceover scriptwriting & narration
Concept development and creative direction
Casting, location scouting, and shoot production
filming, editing, and post-production
Copywriting for voice, tone, and captions
Results:
Strengthened emotional connection to the brand’s mission
Set the foundation for future visual storytelling across social
Helped increase engagement across social platforms
Bonus:
• A second campaign I led for House of Brown—a playful, product-focused reel—garnered over 1.8M views across organic and paid channels.
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Posted Jul 25, 2025

Led a storytelling-driven Instagram campaign for House of Brown Wine.