Completing a google analytics capstone project

● Conducted a data analysis, focusing on client targeting with the Data,

Analytics & Modelling team, leveraging tools such as Excel, Power BI for data visualization

and analysis.

● Assessed data quality and completeness in preparation for analysis, employing data cleansing

and validation techniques.

● Analyzed demographic and attribute data to identify high-value clients, using statistical

analysis and machine learning algorithms for client segmentation.

● Developed interactive dashboards to effectively communicate analysis results, utilizing data

visualization tools like Power BI for clear presentation of insights.

Used Technologies : Microsoft Excel, Python, Power BI Desktop