Completing a google analytics capstone project
Melek Amine Toukebri
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Posted Jul 21, 2024
Conducted a data analysis simulation at KPMG AU, focusing on client targeting with the Data, Analytics & Modelling team, leveraging tools such as Excel, PowerBI
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Google
● Conducted a data analysis, focusing on client targeting with the Data,
Analytics & Modelling team, leveraging tools such as Excel, Power BI for data visualization
and analysis.
● Assessed data quality and completeness in preparation for analysis, employing data cleansing
and validation techniques.
● Analyzed demographic and attribute data to identify high-value clients, using statistical
analysis and machine learning algorithms for client segmentation.
● Developed interactive dashboards to effectively communicate analysis results, utilizing data
visualization tools like Power BI for clear presentation of insights.
Used Technologies : Microsoft Excel, Python, Power BI Desktop