E-commerce platforms - Fractional CMO / Marketing Strategist

These projects also involved the creation of cutting-edge e-commerce platforms, including a ticketing reservation system for a UK-based company Theatre Tickets Direct. I have implemented a comprehensive marketing strategy, ensuring the business had a strong digital presence from the outset. This included setting up advanced analytics, establishing clear KPIs for performance measurement, and launching data-driven advertising campaigns. These initiatives played a pivotal role in driving traffic, optimizing user engagement, and maximizing online sales.