Lumora is a modern skincare e-commerce brand focused on making everyday skincare feel simple, premium and confidence-driven. The goal was a visually engaging online store that combines beauty, product storytelling and intuitive shopping, while building a strong and recognizable brand presence.

My role: Web design and Framer development Tools: Figma, Framer Timeline: August 2026

Product discovery needed to feel more engaging and intuitive.

The skincare market is crowded, with little visual difference between brands.

The brand experience lacked a consistent visual direction.

Product benefits and information needed a clearer presentation.

The shopping journey needed to feel smoother and build more confidence.

Mobile and desktop experiences needed stronger visual consistency.

Created a fresh, premium visual direction for Lumora.

Designed a conversion-focused homepage and product discovery experience.

Built clear product categories and intuitive navigation.

Designed detailed product pages focused on benefits, ingredients and usability.

Created a seamless cart and shopping experience across devices.

Introduced editorial-style imagery, soft natural colors and modern typography.

Built a consistent, responsive design system across desktop, tablet and mobile.

Product discovery feels easier, with clear categories and simple navigation.

Product pages explain benefits and ingredients at a glance.

A premium, consistent look that helps Lumora stand out in a crowded market.

A smoother path from browsing a product to checkout.

One consistent experience across desktop, tablet and mobile.

A responsive design system that makes new pages faster to build.

The result is a clean, modern and engaging skincare store that makes Lumora feel as premium online as its products.