Kapitall. Investing for the rest of us.

A trading platform that tapped into an educational gaming experience, inspiring people to learn, grow and share their investment knowledge. The Idea Today Kapitall is a successful, well-funded startup brokerage. The founders approached me to work with them to develop a product that merged the entertainment and engagement of gaming with the strategy and power of finance. Thorough research, exploration, and immersion resulted in a new kind of investment platform. One that informs, entertains, and most importantly, educates. The Insight Investing is a gamble. The average person lacks knowledge and is fearful of investing in the stock market or even their own retirement plans. Industry jargon and market turbulence are huge barriers to entry for the average person. The general mindset is that the stock market is skewed towards institutional investment, leaving little room for the individual. My research showed that educated and engaged users quickly become proactive, successful traders. So, we developed a platform that tapped a gaming experience, and social channels, to inspire users to explore, learn and share their investment portfolios. The Experience The focus was to create a simple experience that is fun to play, but also a powerful financial education tool. Early field and ethnography research helped us to better understand our audience's challenges, fears, and barriers when it comes to investing. General lack of knowledge of finance and money management was a huge barrier to entry into the stock market by the majority of people, so I set about architecting a financial education platform through a video game-like experience. The stock market is a complex beast, so I focused on creating an intuitive and easy to use application that inspired users through quests, to explore and learn, and ultimately apply that knowledge to their own finances. The Result Kapitall is the world's first gamified, drag and drop investment platform We wanted learning to be fun, but applicable. As users level up they gain access to new tools that help increase their financial knowledge and trading capabilities. As they share their experiences through social media, users can team up with other investors to teach, to learn and to win.