Design Trip: Framer storefront with Shopify back-end

Design Trip is a French furniture and decor brand combining curated artisan pieces from Bali with bespoke woodwork crafted in their own workshop. Before this project, their store ran on a PrestaShop setup the team had outgrown. Locked into a theme that no longer fit their editorial ambitions, dependent on paid plugins for features that should be standard in 2026, hampered by slow page loads, and built on legacy infrastructure that no longer matched the team's day-to-day workflow.

A complete front-end and back-end stack capable of meeting current market expectations and supporting the brand's upcoming growth phase, free from the technical limitations of their previous setup. Three concrete requirements:

Performance fast enough to support real conversion.

A front-end creatively free enough to express their artisan storytelling.

A back-end that adapts to a growing business: reliable payment methods, easy stock management, and marketplace integration.

A Framer front-end built from scratch for performance and visual quality, paired with a Shopify back-end handling the entire commerce layer. Framer Commerce serves as the integration layer keeping the two in sync, chosen deliberately over a direct API setup: it provides a non-technical team with a native, maintainable bridge between front-end and back-end, no ongoing developer involvement required for routine operations.

Full front-end refonte in Framer. Everything rebuilt from scratch except the logo: page layouts, reusable UI components, navigation system, product pages, catalog journeys, brand storytelling pages, animations and micro-interactions. Fully responsive across every breakpoint, aligned with the brand identity throughout.

The design system is structured around reusable tokens (colors, typography, spacing) and component variants, keeping visual consistency at scale and reducing long-term maintenance overhead. A custom search module with built-in logic, designed for how their catalog is actually structured rather than relying on generic e-commerce search. Additional custom components developed in Next.js and React, embedded directly in Framer to extend functionality where the standard stack hit its limits. SEO foundation and indexing built in from day one.

Full back-end migration from PrestaShop to Shopify. Shopify API configured, stock management synced with the front-end via Framer Commerce, transactional email templates, invoicing, customer data, shipping logic, and customer account optimization. Migration scripted in Python with data integrity checks to avoid manual entry and downtime.

Product catalog rebuilt and restructured from the ground up: clean taxonomy, reworked product fiches, and structured metadata fields so every product attribute surfaces correctly on the Framer front-end. Marketplace sync configured through Shopify (stock, listings, orders) so the team's existing workflows remained intact.

A complete, custom-built e-commerce stack delivered end-to-end: front-end, back-end, and the business logic bridging them. Production-ready, fully editable by the team.

Performance and catalog UX measurably improved over the previous PrestaShop setup.

A fully custom build, not a template assembly: every page, component, and design token built from zero and structured so the team can customize, extend, and refresh the site over time without ongoing developer involvement.

Smooth operational transition: no disruption during the migration, no retraining required for the internal team.

Improved customer experience across browsing, checkout, and account management.

SEO foundation rebuilt with cleaner structure and stronger performance, supporting better discoverability and conversion.