Brand Identity & Packaging
Whitney Oberg
Art Director
Brand Designer
Content Editor
Adobe Illustrator
Adobe Photoshop
Client: lil'gourmets
Agency: SRW
Roles: Brand Designer, Art Director, Content Editor
During my time working with lil'gourmets, I redesigned the company's branding and packaging, as well as art-directed, edited, and designed social content, emails, and website updates. See more here.
REBRANDING:
- Strategic branding
- Logo design
- Redesigned packaging
- Designed custom illustrations and graphics
- Produced brand guidelines and visual direction for the brand
- Art-Directed and styled photoshoots for the new branding launch
- Art-Directed and edited social content
Art Direction, Illustration, Design
Art Direction, Styling
Graphic Ad (using custom illustrations!)
Collaborated with a full creative team to bring this to life:
- ACD: Morgan Behrens
- SAD: Whitney Oberg
- Designer: Leah Abrahams
- Copywriter: Sarah Price
- Producer/Photographer: Asha Lodhia
