I created logo for a superstore to capture the essence of business and target audience. I understand that a logo is more than just a visual representation of a brand, it is a symbol that embodies the values, personality, and identity of a company.
My process starts with getting to know the client and their business. I ask questions to understand their goals, target audience, and brand positioning. I then use this information to research their industry, competitors, and trends to gain inspiration and insights.
Next, I sketch out ideas and concepts, refining and iterating until I have a few strong options. I then use digital tools to bring these concepts to life, experimenting with color, typography, and composition to create a visually striking logo.
