A new logo for Nike's Crew Love
Josephine Choy
Graphic Designer
Motion Designer
Adobe After Effects
Adobe Illustrator
Nike
'Crew Love' is an editorial pillar celebrating the power of sport in bringing people of different roots together. I created a distinctive logo for the franchise, which was featured in two films under Nike Journal.
The essence of the design lies in the playful variations of letters, reflecting the spirit of Crew Love. It’s a creative twist on the brand's Futura typeface, generating dynamic combinations which make the title appear different with every passing second.
Every letter features its own variations, from original, flipped, and slanted Futuras to handwritten alternatives.
Featuring 'Gloves not Gunz'
Featuring Gymkhana FC
