iMocha Website Revamp Project
Pranav Keer
iMocha is a leading skills intelligence and assessment platform used by global enterprises to make data-driven talent decisions. The company approached me to revamp their website to better communicate product value, improve conversions, and establish a modern brand presence.
The previous site lacked visual consistency, scalability, and interactive storytelling required for a fast-growing SaaS company. My responsibility was to design and develop a clean, scalable, high-performing Webflow site aligned with enterprise-grade SaaS UX.
🔧 Tools Used
Webflow
Figma
Client-First by Finsweet
Lottie animations
Google Analytics + Search Console
🎯 Goals & Objectives
The client needed:
A redesigned homepage to better explain the product ecosystem
High-converting product and solution pages
Scalable CMS architecture for blogs, resources, use cases
Improved brand consistency across all pages
Faster page load times and better SEO hygiene
A Webflow system that the internal team could easily update
My focus areas:
Visual & UX redesign
Modular Webflow development
CMS setup
Animation + interaction design
SEO & performance optimization
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Posted Dec 8, 2025
Revamped iMocha's website for better communication, conversion, and modern brand presence.
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