Othmane SAMODI
Passionately crafting brands for visionary founders
Ready for work
Othmane is ready for their next project!
Valenthor - Real Estate Branding
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Approx Consultancy Company is a Saudi-based firm redefining how businesses grow and evolve. With a focus on strategy, structure, and people, the brand delivers tailored solutions that help organizations perform at their best.
Check the full case on Behance (https://www.behance.net/gallery/196694479/Approx-Brand-Identity)
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Ancestry - Specialty Coffee Rebranding
Ancestry is a specialty coffee brand that celebrates authenticity, craftsmanship, and storytelling. Rooted in the heritage of coffee, it aims to deliver a refined experience from farm to cup.
Before the rebrand, Ancestry struggled with low brand awareness and inconsistent visuals that didn’t reflect its premium positioning.
The rebranding focused on crafting a modern and authentic identity inspired by the concept of roots. Every element—from logo to packaging—was designed to express the brand’s story and elevate its perception. A unified brand system and strategy were introduced to ensure consistency, strengthen positioning, and create deeper connections with coffee lovers.
Full Case : https://www.behance.net/gallery/219613893/Ancestry-Coffee-Rebranding
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AZED® - Streetwear Branding
AZED is a streetwear brand built on creativity and ambition — a name that represents a complete journey from “A to Z.” The goal was to craft a bold and cohesive visual system that mirrors their vision of excellence across design, production, and experience.
Discover the Full Case : https://www.behance.net/gallery/167905069/AZED-Streetwear-Branding
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One of the projects I did back in 2022 as an exploration, the primary goal was to implement a coherent and unified visual system across every facet and application. Riden is a renowned company specializing in high-performance buses, with prestige and status at the core of their brand.
See the full Riden case: https://www.behance.net/gallery/163343495/Riden-Visual-identity
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Dynato is more than a brand , it's a movement that encourages individuals to embrace their inner pro player and strive for winning in every aspect of life. Through the power of soccer jerseys and the stories they carry, we motivate people to conquer challenges and emerge as victorious champions.
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Flyfare is a travel agency dedicated to crafting unforgettable luxury experiences. With a deep understanding of the world’s most exclusive destinations, the brand goes beyond simple travel planning — it curates journeys tailored to each client’s passions and lifestyle.
Explore the full case: https://www.behance.net/gallery/169801451/FlyFare-Brand-identity
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Recule is redefining wellness through innovation and transparency, leading the charge in NAD+ therapy and personalized healthcare. By combining biologics, custom therapies, and advanced data analysis, the brand creates science-backed solutions that empower individuals to reclaim vitality and embrace a healthier life.
Discover the Full Case (https://www.behance.net/gallery/185496497/Recule-Brand-Identity)
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Some logos from 2023.
A year where I was exploring balance between simplicity and boldness, clarity and personality.
Each mark taught me something about precision and rhythm.
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