Developed user segment definitions and acquisition channel plans for StudyFlow, a gamified EdTech MVP targeting African learners aged 16–35, as part of a BetechifiedAfrica capstone project.
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Built a 14-day multi-platform content calendar for a Nigerian skincare brand, covering organic and paid posts across Instagram, Facebook, and TikTok,with post formats, objectives, and ad budgets mapped out per day.
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Built a 3-part automated welcome email sequence for Mekaposh Handbags to onboard new subscribers and drive first purchases. Covered brand introduction, product showcase, and a conversion offer, with attention to copywriting, flow logic, and segmentation.
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Designed and built a multi-table CRM system in Airtable for a wellness brand, covering contact management, purchase tracking, journey stages, and coaching pipeline.