Omojola Ifedayo
SEO & Social Media Marketing Expert
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Project Overview:
Created a customer testimonial campaign for Ekesquare designed to build trust, increase brand credibility, and emotionally connect with busy working-class audiences.
The campaign focused on telling the story of a small business owner who struggled with the stress of market shopping, time management, and keeping her home stocked before using Ekesquare’s delivery service.
The objective was to position Ekesquare as a convenient and reliable solution for busy individuals, families, and business owners who want easier access to foodstuff at real market prices without the stress of going to the market.
Responsibilities:
• Wrote the testimonial copy and campaign messaging
• Developed the content hook and storytelling angle
• Structured the content for Instagram engagement and conversions
• Aligned the messaging with Ekesquare’s brand tone and audience behavior
• Created emotionally relatable content focused on convenience and lifestyle improvement
Creative Strategy:
The content used emotional storytelling and relatable everyday challenges to make the audience see Ekesquare not just as a foodstuff platform, but as a support system that simplifies daily life.
Campaign Goal:
To strengthen customer trust, improve audience connection, and encourage more people to consider Ekesquare for stress-free foodstuff shopping and delivery.
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FINANCIAL RISK MANAGEMENT FOR SMALL BUSINESSES
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TheNewspaperStand
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STRATEGIES FOR OVERCOMING CHALLENGES FACED BY STARTUPS AND SMEs
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