Oluwumi Olumide
Brand Designer For Small Business Owners.
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Oluwumi is building their profile!
A local restaurant brand reached out to me for a banner design.
One of the first and most important questions I asked was about placement. The client came with a long list of information they wanted included, but I immediately recognised that their target audience would not stop to read it all, let alone take action.
So before a single design element was touched, I did what every strategic designer should do, I challenged the brief.
I walked them through my concept, explained the psychology behind simplicity in outdoor advertising, and convinced them that less information, done well, would always outperform more information done poorly.
They trusted the process.
The result was two distinct banner designs, each built around a different concept, both agreed upon by the client, and both executed with one goal in mind: attract attention, communicate clearly, and drive action.
Both banners were deployed, and the conversion increase that followed was exactly what the strategy was designed to deliver.
This is what separates a designer from a strategic creative. Anyone can make something look good. The real skill is making it work.
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During my training, my mentor always emphasised one principle "simplicity beats complexity".
I decided to put that to the test by designing a landing page for a gadget brand. The goal was straightforward: showcase the product clearly, with each section serving a specific purpose and supported by a call to action that guides the visitor toward one clear decision.
The result is a clean, minimaist and intentional design built entirely on Canva.
I would love to hear your thoughts, what works, what could be stronger, and what you would do differently. Drop your feedback in the comments.
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As the brand social media media manager, I was aked to designed flyers since I understand their visual direction for their incoming training class which I deliver and they were amazed.
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I notice the brand want to look premium but are confused on how to achieve such goal, for them to experience premium look visually, I decide to design diffrent social media flyers for the brand and they were amazed by the result and which also enable them to understand my visual direction base on their brand story and how they want their audience to feel.
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Logo Design and Colour pallete For Everjez Fittings Fashion Design Brand.
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