Oliwia Hajn
Creative Strategist — business, culture, social impact
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About_
One of Poland’s largest music festivals, featuring an international artist line-up and major brand partnerships including ING Bank, Douglas, Samsung and Kompania Piwowarska. The project focused on the strategic development and delivery of sponsorship collaborations across the festival environment.
My role_
I managed sponsorship partnerships from offer development and negotiations through to on-site execution. I worked across partner communication, collaboration terms and brand presence, ensuring that each partnership translated into a coherent and well-delivered festival experience.
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About_
A tender project for the creative concept of Festival Przemiany 2024, themed “What Will We Build the Future From?”. The concept explored materials as the real substance of the future, using a modular totem structure to reflect a world built from what already exists. Selected for implementation.
My role_
I co-created the project’s concept and supported the development of its communication logic, while leading the full tender proposal process on the agency side. I prepared the documentation, schedule and materials required by the public institution, and later managed client communication to maintain consistency throughout delivery.
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About_
A tender project for the creative concept and visual identity of Festival Przemiany 2025, themed “Empathy. For the Naive or the Brave?”. The concept was built around the symbolism of the gaze as a sign of contact, reflection and conscious engagement with another perspective. Selected for implementation.
My role_
I co-developed the project’s creative concept and helped shape its narrative direction, translating the festival theme into a clear and coherent visual framework aligned with the institutional brief. I also coordinated the full proposal process, from concept development and documentation to final presentation and project delivery.
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About_
A logic-based video game prototype combining modular cube mechanics, hand-built scenography and responsive sound design. Developed in 2025 as a demonstrational build, it established the foundation for the Cubature world across digital, exhibition and cultural formats.
My role_
As Co-Creator and Executive Producer, I shape the project’s overall direction, strategic positioning and development framework. I work across concept development, narrative structure, funding strategy and external positioning, helping define how Cubature evolves as both a game and a broader cross-format world.
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