Novie Carolina
Brand Designer solving problems through design 🌟
New to Contra
Novie is ready for their next project!
Experience the evolution of SYNRGY through its new logo and branding, capturing its journey, vision, and dedication to excellence. The goal was to harmoniously integrate SYNRGY’s aspirations into every aspect of the design.
The redefined branding is a strategic fusion of innovation, reliability, and unwavering commitment to excellence. From the meticulously crafted logo to the harmonized color palette, every element speaks volumes about our values and aspirations.
#Branding #BrandIdentity #Rebranding
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My journey as a designer began with a love for storytelling through visuals, textures, and thoughtful details 🫶🏻
Since 2018, I've had the privilege of designing wedding invitations, creating pieces that reflect each couple's story, personality, and celebration. With a background in branding, I see every invitation as more than stationery. It's the first glimpse of a meaningful experience. 💫
From illustration and typography to letterpress, embossing, foil, and custom die-cut details, every element is thoughtfully considered. I believe the smallest details make the biggest difference, transforming a simple invitation into a keepsake that people will treasure long after the celebration 🤍
#WeddingInvitation #PrintDesign #Letterpress #BrandDesign #GraphicDesign #ArtDirection #CreativeDirection
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BGS Printing sought to evolve from a traditional printer into a brand that is approachable, modern, and scalable while preserving over 30 years of trust. The rebrand also aimed to attract SMEs, local businesses, and emerging brands.
My solution refined the existing growth concept into a meaningful logo with a subtle upward arrow integrated into the letterforms. Paired with a clean, geometric identity system, the new brand balances heritage with a contemporary aesthetic across both print and digital touchpoints ✨
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Brand Identity for Nutriloaf
A soft gluten and dairy free bread, Nutriloaf is shaped by lightness and simplicity. The identity reflects this through rounded letterforms and restrained compositions, balancing softness with clarity. Grounded in natural tones, the system remains minimal, allowing the product to define the experience.
Creative direction & photography by Novie Carolina
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As a graphic designer, I ended up making my own daughter’s birthday hampers 👀 My daughter has the cutest little “upset duck” face 🤣 so her 2nd birthday theme had to be Duck 🐤 We also shared her favorite banana smoothie recipe 🍌
It all started with designing a duck logo inspired by her name, Zoya. Then I put together the rest of the goodies. I wanted everything inside to be something kids could enjoy right away and that was actually useful, like bananas and milk for the smoothie, a towel, a water bottle, and sunglasses, all packed in a reusable mesh bag that they can keep using every day 🙌✨
Even though I had to squeeze this project in between client work and everything else, I loved every bit of it! 🫶
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Ify Alyssa “Menata” Album
Menata, an Indonesian word meaning “to rebuild” or “to rearrange,” captures the quiet process of moving forward after emotional separation. Through muted tones, structured graphic layouts, and intentional typographic placement, the visual system reflects the act of reorganizing emotions into clarity and balance. Combined with tactile production finishes, the project creates a reflective experience across the album identity, PR package, physical album, and merchandise.
Creative direction & design by Novie Carolina
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Packaging Design for Athome Filtered Showerhead
Defined by technical precision and personal wellness, Athome uses a systematic visual solution to translate complex mechanics into a premium experience. High-fidelity line-art and structured icons spotlight key benefits like multi-stage filtration and water conservation at a glance. Cohesive layouts and precise die-line construction across the main unit and refills deliver a professional-grade presentation.
Creative direction & photography by Novie Carolina
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Luxury Letterpress Invitation
Inspired by heirloom stationery, this invitation suite layers delicate florals, sculpted die-cut silhouettes, and timeless typography into an experience meant to be cherished. Finished with deep letterpress, blind embossing, custom die-cut cards, and premium cotton paper, every detail is thoughtfully crafted to create a tactile expression of romance that lingers long after the celebration.
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flower bouquet ❌
carrot bouquet ✅
I got a request to create a hamper based on the keywords rabbit and tennis, and during brainstorming, a funny idea popped into my head: what if it included carrots? 🐰🎾
So the hamper came together with:
🥕 A carrot bouquet instead of flowers
👕 A carrot-themed T-shirt
📖 A storytelling and activity workbook for a 3-year-old with a tennis theme
To make it even more meaningful, the workbook also includes carrot seeds that kids can plant at home. Once the carrot bouquet has been enjoyed, they can grow their own carrots and eventually turn them into fresh carrot juice or homemade carrot soup! Yumm 🍲
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