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Aurora VLC
Brand & Visual Designer | AI-Powered Creative
Most lighting brands sell the lamp. I wanted to sell the moment it turns on.
Lysne is a brand identity where everything starts in darkness and light does the work. The logo reveals itself, the colours warm up, the type fades in like a bulb.
One lesson from the process: I sketched four logo ideas (a sunrise, a window, a flame and the pendant). The simplest one won, because it was the actual product drawn with two shapes.
Full case study with motion and 3D in the project.
Designers, what's the simplest idea that ended up winning in one of your projects?
Check it out (https://contra.com/p/YlMQr3ER-lysne-brand-identity-and-motion)
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IS SHE NOT REAL...?
This campaign was created for a new jewelry brand using AI.
One of the biggest advantages is being able to keep the same model, styling and visual direction across an entire campaign.
Instead of starting from scratch for every image, you can create a complete set of campaign visuals around the same concept and look.
More content, faster production, and a consistent campaign ready to go when the brand is ready to launch.
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Would you believe these were AI-generated? 🍔
From social media and advertising to posters and menus. These visuals show how one product can be turned into a complete campaign.
Honestly… doesn’t this make you hungry? 😅
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How far can a product idea go?
Started with PULP’s Lip Glaze and built the visual world around it — colour, texture, beauty and attitude.
The goal was to make the product feel playful, glossy and impossible to ignore.
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