Nikola Milicevic
AI SEO / Semantic SEO consultant
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How to optimize your website for AI - Webinar for Chapters Group Germany
Developed and delivered a comprehensive 90-minute webinar on AI SEO optimization for Chapters Group Germany's business network, addressing the fundamental shift in how search engines operate with the rise of ChatGPT, Google SGE, Perplexity, and other AI-powered platforms.
Key Topics Covered:
Semantic SEO & Entity-Based Optimization strategies
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) implementation
AI Visibility Measurement Framework for tracking performance across multiple AI platforms
Practical approaches to adapting content strategy for AI-driven search results
Impact:
The webinar generated significant interest with 40+ companies expressing interest in implementing AI SEO strategies following the presentation. The session provided actionable frameworks that companies could immediately apply to their digital presence to remain competitive in the evolving search landscape.
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This is Google Search Console data from my work on Fintiba (SaaS, fintech), where I led SEO from 2024 to 2026.
I rebuilt the site structure around entity-based clusters (visa, blocked account, insurance), improved internal linking, and refreshed content to better match search intent and AI-driven queries.
As a result, organic visibility scaled significantly:
~44M impressions over the selected period
Clear upward trend after implementation
Growth driven by TOFU content and better topical coverage
This wasn’t driven by isolated pages, but by a full-site semantic restructuring and consistent content expansion.
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This reflects my work on Fintiba (SaaS, fintech) where I led SEO strategy from 2024 to 2026.
I restructured the entire site using an entity-based semantic architecture, improved internal linking across key clusters (visa, blocked account, insurance), and optimized content for both Google and AI systems (AEO).
As a result, we achieved:
Significant growth in AI visibility and mentions across platforms (ChatGPT, Google AI Overview, Gemini)
Expansion of indexed pages aligned with high-intent topics
Strong increase in AI audience reach (12M+)
The graph shows how visibility and mentions scaled consistently after implementing the new structure and content strategy.
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