Amazon PPC Growth Case Study | Health & Wellness Brand
My role: Amazon PPC & Brand Manager
Project description:
Scaled an Amazon supplement brand from $41K/month to $74K+/month in PPC-attributed sales (+81%), while increasing monthly orders from 904 to 2,977 (+229%). Rebuilt campaign structure, expanded keyword coverage, optimized bidding strategy, and improved budget allocation across top-performing products. Managed $369K+ ad spend, generating $920K+ attributed revenue and 19,142 orders. Successfully transformed the account into a scalable growth engine while maintaining sustainable advertising performance.
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My role: Amazon PPC & Brand Manager
Project description:
Managed PPC campaigns for the Car Covers category on Amazon, achieving outstanding results:
📈 Sales Growth: +106% (from $280K to $578K)
💰 Net Profit Increase: +415% (from $40K to $208K)
🚀 Margin Growth: +67% (from 14.22% to 23.76%)
💡 ROI Improvement: +278% (from 38.89% to 147.11%)
🔍 ACOS Optimization: Maintained below 10% with increased ad sales
Key actions included bid optimization, keyword enhancement, creative testing, and real-time performance tracking. Efficient budget management and strategic targeting led to impressive profitability and advertising efficiency.