Nguyen Phan
Direct Response Copywriter turning attention into customers.
New to Contra
Nguyen is ready for their next project!
Created high-converting Facebook post copy for Austramilk using the PAS (Problem, Agitate, Solution) framework.
Researched customer pain points and transformed them into engaging, benefit-driven social media content.
Combined consumer insights, direct response copywriting, and storytelling to increase engagement and brand trust.
Wrote clear, persuasive copy designed to educate, connect with parents, and encourage action.
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Created a storytelling-driven landing page for Wristory, an emotional jewelry brand that transforms a simple bracelet into a meaningful experience.
Instead of portraying raccoons as thieves, I repositioned the mascot as one that "steals" negative emotions. Each of the six bracelet colors represents a different emotion, including anger, sadness, anxiety, stress, exhaustion, and insecurity.
By combining emotional storytelling, brand positioning, and conversion-focused copywriting, the campaign increased Wristory's revenue by 40% while building a memorable brand identity.
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Created engaging Instagram post copy for Taco Del Sol, a Mexican-themed restaurant.
Applied the 4Cs Framework to deliver clear, compelling, and customer-focused social media copy.
Highlighted the restaurant's unique atmosphere, authentic Mexican cuisine, signature cocktails, and vibrant Latin experience.
Combined storytelling, brand messaging, and lifestyle-focused copywriting to increase engagement and brand appeal.
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I write conversion focused copy for websites and landing pages, homepage messaging, service pages, pricing sections, and calls to action that guide visitors toward booking or buying, without sounding pushy or robotic.
Recent project: I wrote full website copy for a US based service business. The new copy contributed to a 30% increase in revenue after launch.
What you get:
- Clear, benefit focused copy for every page
- Headlines and CTAs built to convert
- Copy that matches your brand's tone
- Fast, friendly communication throughout
Send me a message with details about your business and I'll get started.
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