Nemanja Marjanovic

In my last post, I shared the visual concept for this BOSS trench coat. Now, I’m taking it a step further. This isn’t just about generating a pretty image—it’s about motion consistency. By using the original product shots as our "anchor," we’ve built a full cinematic video...

When I started this conceptual project for a BOSS trench coat, it all began with a single AI-generated image. The goal? To see if we could maintain the "premium feel" and material integrity of a luxury brand across an entire campaign—using only generative tools. The Breakdown...

From a Single Product Image to a Complete, AI-Powered Visual Narrative

Leveraging generative AI, I took one source photo of a moisturizer tube and derived this entire cohesive set of assets—from the detailed textures to the high-fashion model portrait.

This is not just speed; it's...

Part 2: From Product SKU Definition to Cinematic Video: Unlocking The Omnichannel AI Video Workflow. Following up on our last post, where we scaled a single product photo into a comprehensive static campaign, we are now pushing the boundaries of asset evolution.

A successful...