A whimsical watercolor children’s book illustration project created for young readers aged 4–7.
The Leaf That Didn’t Want to Fall follows Lio, a small autumn leaf who is afraid to let go of the tree he calls home. Through a gentle journey filled with falling leaves, forest adventures, and changing seasons, Lio discovers that letting go can lead to new beginnings.
The project focuses on creating a cohesive visual story through expressive character design, consistent environments, warm watercolor textures, and emotionally engaging compositions.
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A fashion-focused UGC-style ad created to showcase AURAE’s jewellery through a series of elegant outfit transitions. The concept combines editorial-inspired styling, confident movement, and product-focused visuals to create a polished fashion experience while keeping the jewellery at the center of each look.
Concept project · UGC Content Creation
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33
A 25-second UGC-style jewellery ad built around a relatable styling moment — when an outfit feels like it’s missing one final detail. The concept uses a natural creator-led storyline to introduce ÉLANE’s jewellery as the finishing touch, combining lifestyle visuals, product close-ups, and an effortless fashion aesthetic.
Concept project · UGC Content Creation
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39
A 25-second UGC-style skincare ad built around a simple morning routine. The concept follows a creator through her three essential steps — cleanse, hydrate, and moisturize — using natural, relatable storytelling and product-focused visuals. Designed to feel authentic and social-first while maintaining LUMÉA’s clean, premium aesthetic.
Concept project · UGC Content Creation
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57