Navya Walia
Creative thinker shaping ideas, brands, and stories.
Role
Product content and creative marketing
Overview
Girls’ Night In is a 1,000-piece jigsaw puzzle by Gouda Games, built around the cozy, playful atmosphere of a night in with friends. The product’s colorful artwork brings together snacks, drinks, games, and other familiar elements of a relaxed evening.
My work focused on translating this theme into e-commerce content that communicates both the product’s features and the experience of putting the puzzle together.
A+ Content Development
I worked on presenting the product through a structured A+ Content layout, bringing together:
Product storytelling: Establishing the Girls’ Night In theme through lifestyle-led visuals and messaging.
Feature communication: Highlighting the 1,000-piece format, tight-fit pieces, non-toxic inks, and glare-free finish.
Lifestyle imagery: Showcasing the puzzle as a shared activity, with the finished artwork also presented as décor.
Visual content hierarchy: Organizing product features, lifestyle scenes, and supporting copy into distinct sections for easy browsing.
Website Content
I also worked on the product content for Gouda Games’ India D2C website, supporting a consistent presentation of the puzzle across the brand’s shopping experience.
Outcome
The resulting content brings together product information, lifestyle storytelling, and visual merchandising to communicate what makes Girls’ Night In distinctive, both as a puzzle to complete and as an experience to share.
Explore the product: Girls’ Night In — Gouda Games (https://goudagames.in/products/girls-night-in)
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Developed e-commerce and website content for Nintara Baby’s Wake Me Not Swaddle across Amazon US, Amazon India, and the brand’s D2C website. Focused on product storytelling, feature-led copy, and A+ Content, highlighting organic cotton, thoughtful design details, secure swaddling, and convenient diaper changes through clear messaging and engaging visuals for a cohesive shopping experience across platforms.
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Created product content for Skillmatics’ Aqua Puffs 3D Art Kit, combining product storytelling, benefit-led copy, and engaging A+ Content visuals for e-commerce.
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Overview
SuperPlay Building Discs is a 50-piece construction toy designed for children aged 3–12, encouraging them to explore, build, and create through colourful interlocking pieces.
My work focused on translating the product’s features and play possibilities into clear, engaging e-commerce content that communicates its value to parents while showcasing the experience of hands-on play.
A+ Content Development
I worked on presenting the product through a structured Amazon A+ Content layout, bringing together:
Product storytelling: Communicating the creative possibilities of the building discs through product-led messaging and visuals.
Feature communication: Highlighting the interlocking design, durable pieces, and simple building process.
Play-based demonstrations: Showcasing how the discs connect and can be used to create vehicles, animals, flowers, letters, and numbers.
Developmental benefits: Presenting the ways the toy encourages creativity, problem-solving, hand-eye coordination, and fine motor skills.
Visual content hierarchy: Organising product features, step-by-step instructions, and examples of finished builds into distinct sections for easy browsing.
Outcome
The resulting content brings together product information, visual storytelling, and practical demonstrations to help parents understand how the building discs work and the range of creative possibilities they offer.
Explore the product: SuperPlay Building Discs — Amazon India (https://www.amazon.in/SUPERPLAY-Building-Discs-Interlocking-Blocks/dp/B0H6FPCLC4)
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